What is Graphics Design?
Imagine scrolling through Facebook and all you see is chunks of text on your friends’ statuses. Boring right? How about Instagram? Let us not even get started.
Visual elements have become such a huge thing in technology that every social platform is doing its best to maximize on them. This explains why almost every social platform now has stories.
Graphic design is the art, profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. – Wikipedia
99 Designs defines Graphic Design as a science that uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form.
According to the Social Science Research Network, 65 percent of the population are visual learners. This simply means that you need to employ graphic design to convey the message on your website. Here are 5 good reasons why.
Graphic Design Makes Your Website Beautiful
Imagine having a landing page so basic with no graphical elements. Will it really convert? Would you want to visit such a website?
Graphic design improves the aesthetics your website. It helps break large chunks of text into beautiful readable parts. This in turn makes your content engaging.
Would you want to read long descriptions of items in an e-commerce website or would you like to see the products themselves? Which of these e-commerce websites will convert? i) One with plain photos of products or ii) One with a well designed landing page and descriptive posters of the items for sale?
Of course the latter would highly convert. That is the power of graphic design on your website.
Graphic Design Elements Grabs Attention
Do you know why kids toys, playgrounds or even classes have these bright colors? It is because their attention span is too low and you constantly need to grab their attention.
The modern world is the same. One has got WhatsApp messages to reply to, TikTok videos to watch, an online class to attend and they are quickly skimming through your site to look for a product or information.
The way your content and layout is structured determines where this person will stay on your site or will go to your competitor’s site. Graphic Design will draw attention to your clients and hence reduce bounce rates.
Graphic Design Improves Your SEO
You may wonder how graphic design improves your Search Engine Optimization (SEO) but take a look at this poster.
Suppose I put this image’s alt tag to be “E-Commerce in Kenya” and it ranks with that keyword wouldn’t it generate revenue? And wouldn’t it lead the user to my website because it is attached to a link? This is how graphical designs can greatly improve your SEO.
Graphic Design Makes You Credible & Professional
Imagine a business that only captions photos of their products in their posts and another that has well designed, watermarked flyers of their products.
The one that has well-done flyers of their products will look credible and professional as compared to those that just caption their products on their social media posts. It has been proven that well-designed CVs appeal more than those that do not have any design.
Imagine having a well designed hero image, wouldn’t it make you look organized, credible and professional as compared to one that has got no hero image at all?
Graphic Design Helps You Organize Data
Graphic Design has been adopted in the design of infographics therefore helping to crunch huge overwhelming data into beautiful visual information which is pleasing to the eye and comprehensible to the brain.
Infographics have really improved how statistical data is relayed. They have saved writers unnecessary paragraphs of explanations on numerical data. It has lightened the weight of heavy reports and one can now get report overviews at a glance.
Graphic Design in Kenya
There are many talented graphic designers in Kenya. Some are employed and others do freelancing work. Getting a reliable and professional graphic designer might be quite a task – this is evident from the tons of clients who approach us about their previous frustrations.
When looking for a graphic designer in Kenya, do not just look at their portfolio but rather ask them how their design process is like. Ask hard questions like, “Do you sign contracts for every project that you do?” “What if things go wrong?” “What if I do not like the design you will give me?”
It is important that the designer you pick takes you through their design process to avoid any mishaps. It is also very important that you keep a trail of your communication, we advise that you communicate on email so that you can have reference should things go wrong. It is all merry until things go wrong and that’s why we advise that you always sign a contract so that both parties can be accountable to each other.
We have a team of experienced graphic designers who are credible, reliable and professional. You may want to contact us should you have any inquiry about any graphic design needs.
Why don’t we get started on your web/graphic/digital marketing project today? Get A Free Quote.