This is How To Recover!
Research says that 30% of startups fail within three years. 50% don’t make it past five years. 70% close down in 10 years. Only 40% manage to turn a profit.
Most people are just in business. A business is an entity that makes profit through the buying and selling of goods and services. A brand on the other hand is a humanized entity that sells intangible assets like value and experience.
For years, I have made the mistake of thinking that my business was my brand and I failed miserably. Lucky for you, you don’t have to. I have done hundreds of logos and websites in my career and 98% of those businesses have failed. Why? Because most people think aesthetics run businesses. Well, don’t be a statistic, let me help you build your brand.
But Open Your Eyes...
Because most entrepreneurs are simply running a business and not a brand, their main focus is in the product. And because so many other businesses like theirs are mostly focused on the product, everyone is screaming BUY! BUY! BUY! In turn all of them compete on price and not value. All of them turn to cost based pricing and not value based pricing.
This explains why so many entrepreneurs have fallen prey and lost their money in the many ‘5 minute hacks’ crazily advertised on social media only to realize later that they yield no fruit. Most entrepreneurs think that the product they have is the best for their clients. They think that because what they have is good, the client will automatically buy it.
Most people think that branding is having that good logo, a beautiful website, a well-branded office space and employees with branded attire. Well, that’s not branding. We call that identity branding and that doesn’t get you clients.
Visuals like your logos, website, colors and even your name contribute to just 20% of your branding. Branding is like building a house where you start with the foundation first. When the foundation is weak, the house doesn’t stand.
Your foundation should be; why am I running this business? Where do I see my business in the next 5 years? Who am I selling to? Who is my competition? How am I different from my competitors? Download the e-book and learn what makes a brand.
My name is Siloma and I am a multi-award web & graphic designer who has failed in business more times than you can imagine. For over a decade, I have designed hundreds of logos and websites for clients spanning across all industries. Most of these were startups that sought to have a meaningful income from what they were building.
Most of those businesses never survived past the first year. This was a big loss for me as I never had clients and it was sad that none of my clients had their business standing the test of time. This is why I sought to dive deeper and I understood that businesses are not built through aesthetics but mostly through strategy.
I will not promise you the popular ‘5 minute hacks’ you see on social media in this e-book. Brands are built and one has to get their hands dirty. There are no shortcuts to building your brand, you must first become the brand.
